Pleasure Beach Resort to introduce Non Rider eTickets following guest feedback

Pleasure Beach Resort in Blackpool is reintroducing Non-Rider eTickets for the first time in six years.

Following guest feedback, Pleasure Beach has introduced a new Non Rider eTicket, and is the only major UK theme park to do so.

Non Rider eTickets will cost £25 and come loaded with £5 of ‘Pleasure Beach Pounds’, which can then be redeemed against food and drink on the park.

The ticket also includes unlimited riding on Pleasure Beach Express, and entry to the Chinese Puzzle Maze and Bradley and Bella’s Learning Garden.

Ticket holders will also be able to meet and take photos with Pleasure Beach’s live-action characters, including the PAW Patrol pups, the gang from SpongeBob SquarePants, and recent BAFTA-winners Wallace and Gromit. 

Amanda Thompson OBE, CEO of Pleasure Beach Resort, said: “This year we’ve placed a strong focus on making visits more affordable for families, without compromising the guest experience. We believe we have done this in ways that allow us to continue to thrive - not only as an important destination in Blackpool, but as an employer of hundreds of local people.

“We’ve listened carefully to our guests, and it’s clear that flexibility and choice are more important than ever. That’s why we’ve made the decision to launch our Non Rider eTickets with more added benefits – a move that sets us apart in the industry. Whether you're here to make memories with our characters, enjoy our entertainment, or spend time with family (or even if you’re the one most comfortable holding the coats!) this new ticket ensures everyone can enjoy a brilliant day at Europe’s most ride intensive park, in their own way.”